Smart Money Choice$

This year is quickly coming to a close. It’s been a choppy one for most small businesses, especially in the cash flow department. How about you? Well I’ve got some good news for you.

There’s still time to make this year go down easy and pull in some fast cash. Here are five fast-results tips to boost your bottom line and end the year in the black.

1.  Ask for your money.

This the best time to start cleaning up your books and get caught up on outstanding invoices. Review your Accounts Receivable summary report and determine who owes you what. Then send out statements right away to remind your clients that they owe you.

With any luck, they’ll be in the process of cleaning up their books too and be glad to pay you to get all the tax deductions they can find.

If you’re already sending out statements regularly, encourage the slow pokes to pay you by credit card. They’ll still get the tax deduction for this year, and pay their credit card off later. But the point is, you’ll get your money now.

If you don’t already have a merchant account in order to accept credit cards, get a free PayPal business account. It’s fast and easy.

When all else fails with slow payers, simply pick up the phone to give them a friendly nudge. Getting in touch personally will not only remind them to pay you, but you may remind them that they’ve been meaning to contact you about additional products or services they need. So you may even get additional business out of the deal.

2.  Require a deposit on new projects.

If your slow-paying clients are looking for additional services or products, it’s the perfect time to implement a new policy. Start collecting deposits (also known as retainers) on new orders.

Starting with your slow payers is a great way to weed out the deadbeats. They won’t go for it. But your best clients (those who appreciate the value you provide) will.

Start charging a 25%-50% deposit up front on all new projects coming in. You will be amazed at how little resistance you will encounter both from new and existing clients. By doing this, you raise your clients’ perception of your professionalism and repel those who don’t truly value your services.

Don’t apologize. Just do it!

My own clients and colleagues who have had the courage to follow my advice on this higher standard are usually surprised by how easy it really is and the immediate increase in cash flow it ignites.

This tactic seems riskier than it really is. If you take the leap of faith, you’ll see an instant increase in cash flow and build a higher quality customer base.

3.  Stay in touch, run a special and ask for referrals.

Are all your clients aware of the different services (or products) you provide? Send out a year-end newsletter by snail mail and even include a small gift for your best clients.

Be sure you let them know about anything new that’s going on in your business, such as your new Web site, a new service offering, or specialized products you now carry. Include a card that lists all your services and products, along with your contact information for their easy reference. You want them to hold onto this information and keep it handy.

Consider running a special end-of-the-year promotion, or make a special offer to your best clients to encourage a final burst of sales for the year.

Tell your clients how much you enjoy working with them. Mention that you would love more clients just like them, so you’d welcome any referrals they could send your way. Offer a reward as a token of your appreciation too. Usually a small gift card will do the trick.

Just reminding your clients about who you are what you do will usually bring in some business. It will also alert them to the idea of sending you referrals. They won’t know unless you tell them.

4.  Invoice promptly.

I’m often amazed at how often I’ve seen my clients delay in sending out their invoices for services rendered or products delivered. That’s dangerous, especially in this economy.

Ideally, make it a practice to deliver your invoices along with your products or services. But if that is not practical, do it as soon as possible thereafter. Have  a set schedule / procedure to handle all your invoicing promptly.

The longer you wait to send out your invoices, the longer you’ll wait to be paid (and the less likely that you will get paid). Don’t let your client’s “forget” how valuable you are to them. Invoice often and promptly!

5.  Prioritize based on cash flow.

Keep your day everyday focused on doing the work that will bring you the most cash in the least amount of time. That means, if you have several internal administrative tasks that need to be handled, but also two large client projects that are nearing completion. Do the client work first! It takes some discipline, but the rewards are worth it.

The sooner billable work is completed, orders are fulfilled, or anything else that brings cash into your business is done, the sooner your cash flow will increase.

Learn to delegate the lower priority tasks, or do them at a less productive time. Use your best energy on cash-pulling projects. You won’t regret the results that show up in your bank account.

By implementing these five strategies over the last few weeks of this year, you’ll not only boost your cash flow in the short term but build a stronger and healthier business, setting you up for a stronger 2010.

Resource:

If you’d like to learn how to build a simple system to boost your business cash flow year round, then you will want to take a look at my special report, Cash Flow Kick-Start.

WANT TO USE THIS ARTICLE IN YOUR OWN BLOG OR E-ZINE? You have permission to re-publish it, as long as you include the following author’s bio and link:

Gabrielle Fontaine, PB is a freelance Professional Bookkeeper and Advanced Certified QuickBooks ProAdvisor who specializes in assisting Internet-savvy entrepreneurs to get control of their books and maximize profits. Get more information at http://www.BookkeepingDirect.com