Have you ever thought about what a little bit of fame could do for your business?
If you were well-known in your field as an expert, what kind of customers could you attract?
Best-selling business authors are assumed to be the best in their field, usually because they’ve written articles and/or published a book. That’s the catalyst that helps get them invited to appear on TV spots or radio talk shows. And you can be sure that that kind of publicity works wonders for their business.
SECRET REVEALED: Business authors don’t write books to make money from the book sales, but to make sales because of the authority and notoriety they get from the books!
But when we think about it, what great feat have they accomplished?
Nothing too difficult, really. They’ve provided some helpful information related to their field of expertise…and made it easily accessible to the public. That’s it!
Guess what?
You can easily (and quickly) do nearly the same thing and start positioning yourself as the go-to authority in your field too! That’s what will help attract high-quality customers to your business like a magnet (and they won’t complain about your prices, either!)
Why So Few Do It
Q: If it’s so easy, why don’t more business owners do it?
A: Because writing a book can be a huge, time-consuming project…when done the hard way, which is how most people do it. It can take a long, LONG time. Most entrepreneurs cannot afford that much time. And once it’s finally written, they don’t know how to get their book published.
But that’s actually VERY good news for you!
With the Internet and online technology, it is quite easy (and MUCH faster than traditional methods) to publish information, whether in writing, as audios, or with videos (or all three!). You can even SELL your information to create another income stream for your business!
This is exactly what I’ve done in my own virtual bookkeeping business, and it has brought me FAR more high quality clients than I can possibly serve myself. I regularly refer incoming client inquiries to colleagues because I am truly booked solid. (And they always want to know how I’m able to keep pulling in so much business!)
How did I get my business to this point?
Simply by providing helpful, instructional information online surrounding my expertise as a QuickBooks trainer and consultant. I’m just sharing my knowledge using what are called info-products.
And here’s the secret – if you are a professional in your field, you can DEFINITELY do this too. You could start by offering a free or low-priced special report on your company website.
That’s actually how I got started.
And the best part is, once you do it, it’s like having a little salesperson working for your business 24/7! Online technology automates the whole thing.
And I’ve got to tell you, it sure is a nice little bonus to open your email in the morning and find out that you’ve made sales (and found new customers and prospects) overnight while you were sleeping.
Will This Work For YOU?
Creating small, but effective info-products works for ALL kinds of businesses, but it’s especially powerful for service-based businesses.
Because so few people are doing this effectively, creating small but valuable informational products positions you as the obvious expert and the person your prospects will trust and want to do business with when they need your services. In effect, you won’t have any competition!
If you can see how powerful it would be for your business to position yourself as an authority simply by providing useful information geared toward your best customers’ needs, then I highly recommend you serious consider publishing simple information products as lead generators for your business. It’s really quite easy.
And remember, you can even sell the information to create an additional revenue stream. Few ways of marketing your business is sweeter than that!
But I bet you’re wondering, “Where do I begin?”
I’m glad you asked!
This coming Thursday, February 10th at 7:00 PM (Eastern Time) there’s a FREE online webinar that shows you how to create your first info-product fast AND avoid making BIG mistakes that can really backfire on you and actually KILL your reputation.
Even though I’ve been doing this successfully in my business for years now, I’ll definitely be attending this online event. The guy teaching it is (in my opinion) the absolute BEST!
I always pick up time-saving tips every time I attend one of his events.
If you’d like to attend too (remember, it’s 100% FREE), you can get all the details here:
=> Click Here to attend the Webinar
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